The Phones Down Eyes Up Campaign
Phones Down, Eyes Up was initiated in honor of Brandon Walli. Sadly, Brandon lost his life at the age of 23 while crossing the road in 2016. It was thought that he had been texting and walking at the time. Brandon’s father, Tom Walli, and Geotab are hosting this free concert and informational event to shed light on managing device distraction in everyday life.
It’s a Global Event
At this year’s Phones Down Eyes Up Benefit Concert, Geotab is switching things up by going virtual. Viewers from around the world will join together for a fun-filled evening with musical performances made by Geotab’s employees. The virtual concert will help to continue Geotab’s efforts to raise awareness surrounding the dangers of distracted driving and the responsibility we all have in helping to reduce traffic and pedestrian-related accidents.
For every person that watches the virtual benefit concert, Geotab will donate $5 to Brake, a registered charity with various global initiatives that strive to promote road safety, sustainable transport, and supporting victims of road crashes.